These artworks are being used to create products, initially charity wristbands, clothing, tableware, ethical cosmetics and stationary released on the 21CL label. The goal of 21st Century Leaders' charitable brand is to sell 'merchandise with a meaning'. All products are manufactured under fair working conditions and are sold to raise funds for charitable causes chosen by each contributing leader.
100% of net profits are donated to charity. The aim is to raise a minimum of $3 million over three years to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes.
Check out: whateverittakes.org
designed by Stella McCartney
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