Wednesday, February 6, 2008

Whatever it Takes

Whatever it Takes is a charity artwork project that collects original designs from leaders in several fields such as royalty, film, music, nobel peace laureates, sports, literature etc.

These artworks are being used to create products, initially charity wristbands, clothing, tableware, ethical cosmetics and stationary released on the 21CL label. The goal of 21st Century Leaders' charitable brand is to sell 'merchandise with a meaning'. All products are manufactured under fair working conditions and are sold to raise funds for charitable causes chosen by each contributing leader.

100% of net profits are donated to charity. The aim is to raise a minimum of $3 million over three years to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes.

Check out:

designed by Stella McCartney

No comments: